Capital One
Capital One
Capital One
Redesigning In-App Messaging to Drive Engagement and Offer Conversions
Role
Experience Design Intern
Timeline
June - Aug 2025
Team
UX , Product, and Research Teams
Context
As part of the digital consumer products team, I led design efforts focused on increasing visibility and engagement with key offers and product adoption messages within Capital One's mobile app, which serves over 10 million users. My project aimed to enhance not only the design patterns but also the overall messaging strategy across the app.
Respecting my nondisclosure agreement (NDA), I cannot share the specific details until its public launch.
Context
As part of the digital consumer products team, I led design efforts focused on increasing visibility and engagement with key offers and product adoption messages within Capital One's mobile app, which serves over 10 million users. My project aimed to enhance not only the design patterns but also the overall messaging strategy across the app.
Respecting my nondisclosure agreement (NDA), I cannot share the specific details until its public launch.
Context
As part of the digital consumer products team, I led design efforts focused on increasing visibility and engagement with key offers and product adoption messages within Capital One's mobile app, which serves over 10 million users. My project aimed to enhance not only the design patterns but also the overall messaging strategy across the app.
Respecting my nondisclosure agreement (NDA), I cannot share the specific details until its public launch.
What I Did
Explored and tested 8 design and content variations with 300 users to evaluate engagement with key offers and product adoptions. Synthesized findings into actionable insights that informed the future roadmap.
What I Did
Explored and tested 8 design and content variations with 300 users to evaluate engagement with key offers and product adoptions. Synthesized findings into actionable insights that informed the future roadmap.
What I Did
Explored and tested 8 design and content variations with 300 users to evaluate engagement with key offers and product adoptions. Synthesized findings into actionable insights that informed the future roadmap.
REFLECTION
Learnings
01 Break down complex spaces with patterns
Diving into a space that had already been extensively researched made onboarding challenging. However, by taking time to connect with different teams, reviewing prior research, and building on those with my own findings, I was able to push the work forward and bring it to its next stage.
02 It's okay to pivot
In an ambiguous space with stakeholders from design, product, tech, and research, I learned how to handle shifting focus to align with evolving business needs. While my pivot in the beginning from servicing to marketing messages felt challenging at the time, it ultimately led to a stronger outcome and a successful final result.
03 Empower design decisions with system-wide level thinking
My strengths as a designer grew as I involved myself in cross-functional teams and processes. Understanding the broader ecosystem and how different products connect helped me strengthen my ability to make design decisions that were cohesive yet impactful at scale.
REFLECTION
Learnings
01 Break down complex spaces with patterns
Diving into a space that had already been extensively researched made onboarding challenging. However, by taking time to connect with different teams, reviewing prior research, and building on those with my own findings, I was able to push the work forward and bring it to its next stage.
02 It's okay to pivot
In an ambiguous space with stakeholders from design, product, tech, and research, I learned how to handle shifting focus to align with evolving business needs. While my pivot in the beginning from servicing to marketing messages felt challenging at the time, it ultimately led to a stronger outcome and a successful final result.
03 Empower design decisions with system-wide level thinking
My strengths as a designer grew as I involved myself in cross-functional teams and processes. Understanding the broader ecosystem and how different products connect helped me strengthen my ability to make design decisions that were cohesive yet impactful at scale.
REFLECTION
Learnings
01 Break down complex spaces with patterns
Diving into a space that had already been extensively researched made onboarding challenging. However, by taking time to connect with different teams, reviewing prior research, and building on those with my own findings, I was able to push the work forward and bring it to its next stage.
02 It's okay to pivot
In an ambiguous space with stakeholders from design, product, tech, and research, I learned how to handle shifting focus to align with evolving business needs. While my pivot in the beginning from servicing to marketing messages felt challenging at the time, it ultimately led to a stronger outcome and a successful final result.
03 Empower design decisions with system-wide level thinking
My strengths as a designer grew as I involved myself in cross-functional teams and processes. Understanding the broader ecosystem and how different products connect helped me strengthen my ability to make design decisions that were cohesive yet impactful at scale.