Making unlocked content feel worth returning for

Making unlocked content feel worth returning for

Making unlocked content feel worth returning for

Crafting rewarding experiences across feed, email, and mobile

Role

Product Design Intern

Timeline

May 2026 - Aug 2026

Team

Design, Product, Engineering teams

OVERVIEW

Free content allows fans to more quickly invest in creators

Patreon creators offer exclusive paid posts to deepen fan relationships and drive recurring revenue. But when fans unlock these posts, there's no moment of distinction, it reads like any other content, missing the opportunity to reinforce that this access is special and worth coming back for.

Free content allows fans to more quickly invest in creators

Patreon creators offer exclusive paid posts to deepen fan relationships and drive recurring revenue. But when fans unlock these posts, there's no moment of distinction, it reads like any other content, missing the opportunity to reinforce that this access is special and worth coming back for.

Free content allows fans to more quickly invest in creators

Patreon creators offer exclusive paid posts to deepen fan relationships and drive recurring revenue. But when fans unlock these posts, there's no moment of distinction, it reads like any other content, missing the opportunity to reinforce that this access is special and worth coming back for.

Goal

Design unlock moments that clearly signal exclusivity and value so fans feel the privilege of access and are compelled to return and subscribe.

Outcome

Redesigned unlock experiences across feed, email, and mobile with cohesive visual and messaging patterns that create a tangible "this is exclusive" moment. Designed for an upcoming experiment reaching ~6M users, aiming to drive repeat engagement and strengthen fan retention.

Full case study coming soon! In the meantime, check out my summer recap showreel.


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